Purple Shampoo

If you have color-treated hair that's blonde, silver or platinum, a purple shampoo helps to maintain your color. Blonde or highlighted hair has the potential to look brassy, and purple shampoos are designed to lighten and brighten yellow and gold tones in your hair. These purple toning shampoos do more than just brighten your color, however. They also feature gentle and nourishing formulas, made with ingredients such as grapeseed oil that may prevent split ends, time-released botanicals that strive to boost moisture and olive and jojoba oil that helps to fight frizz. Find a purple shampoo for your silver locks made with violet pigments that are designed to maximize cool tones and minimize yellow tones.